©2023 Serge Kelders - CMYKid
All Rights Reserved

About Me

"I'm always working on building a better Serge."

My career is propelled by a constant drive to become a broader, stronger, all in all better designer.

My job as a designer is not just about delivering fancy graphics, it's not even always about delivering what the client wants; but about what they need. I look beyond the pretty pictures and ensure the story that needs to be told is put across in the best way for its audience. My illustrations (and photography to a lesser extent) have been published in various books and magazines with a world-wide audience.

"All you need is a sprinkling of Serge Magic."

You take over 2 decades of experience add in a couple of degrees, and sprinkle in a portfolio showcasing work from some of the UK's and Europe's biggest brands (incl. Starbucks, Diageo & SC Johnson amongst others), and you’ll end up with ‘Serge Magic’; A high level of detail, thought-through approach, design flair and punctuality.

I’m an incredibly easy-to-work-with, extremely collaborative safe pair of hands, with a Dutch down to earth-ness (who cringes at all the fluff he’s just told you).

"Take a snippet of Serge Magic with you."

Download a selection of my work, by clicking the link below. And if you have any questions, comments or are looking for examples of work in specific fields/sector, why not drop me a message on the 'Contact' page.

Download my CV (PDF 550Kb)

Download my Portfolio (PDF 34Mb)

Them About Me

What do my former clients have to say?

Gay Men's Health

Mark Craig

"Serge worked with a group of staff members and volunteers from Gay Men's Health, a Scottish based gay & bisexual men's HIV prevention charity, who had no experience of producing a magazine. With his help, a magazine was produced in less than 3 months, with subsequent magazines being produced every quarter.

During this time all of he'd taken on the role of designer, illustrator and acting as artistic director for magazine photo shoots. Without his skills, expertise and willingness to support staff members and volunteers, this magazine would not have been produced in the timescale or to the high standard that it was."

Freelance Project Manager

Keigh-Lee Paroz

“Serge has been fantastic working with clients to develop exactly what they were looking for, regardless of how well that initial concept was articulated! I have referred him to several clients and he has been flexible, responsive and all-round great to work with.

The creative work he has generated has also always exceeded the expectations of clients; they have really appreciated just how brilliantly he has represented their ideas.”

Central Scotland Police

Fiach Obroin-Molloy

"We have worked with Serge on many occasions over the last year. We have always been impressed with the ability to turn pieces of work around quickly and to be flexible when we need to make changes at short notice.

Serge's fresh approach to design and work helps us to ensure that we can communicate effectively with target markets on key police campaigns. The work which Serge has done to develop our campaigns on counter terrorism, serious and organized crime and hate crime has ensured that we continue to attract attention and for our work."

Design, Illustrations & Photography

Serge Kelders

©2023 Serge Kelders - CMYKid. All Rights Reserved.

DISCLAIMER: Although I’m the author of the pieces represented on this website, intellectual property, ownership and copyright lies with the clients and employers the work was created for. All stock imagery was purchased under each client, employer or freelance client. Work is purely shown as a showcase of my skills and expertise. If the work is the result of a collaboration, my contributions have been specified by project. Please don’t distributed or share any of the work on this website, it might land you in trouble. Work shown might be final, work in progress or abandoned routes - actual work produced might look a little different. If you find your brands work represented on this website, and would like to see it removed, please contact me directly and it will be actioned straight away.