Serge Kelders - Graphic Design and Illustrations


Let's start with my motto: "Building a better Serge". My journey into design and all things pretty is driven by a constant need of wanting to becoming a broader, stronger, all in all better designer. This journey, wich started almost 2 decades ago (when I was still known under the alias of the CMYKid) has resulted in a couple of degrees, work with clients over 3 continents and has seen me move to a variety of cities and countries.

I moved to the UK about 10 years ago (I'm a Dutchie) and have since then found myself working on some of the UK's and Europe's biggest brands, including Starbucks, Nestle, SC Johnson amongst many others. My work ranges from design, creative artwork and visualisation projects, with a focus on instore promotions, point of sale and activations (as well as being quite experienced in the charity and publishing sector.

Beyond my day to day as a Designer, I also apply myself as a retoucher, have been involved in the creation of online and social content, acted as a art-director and stylist on shoots, created and edited editorial content, and supported others, both junior creatives and volunteers, to brush up their skills. My illustrations (and photography to a lesser extend) have been published in various books and magazines with a world-wide audience.

Serge Kelders

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